Thursday Throwback: Cupcakes

Thursday Throwback is a new feature on Squawkin’ Good Tunes where we dig up a forgotten gem from at least 10 years ago, play it on that week’s edition of Squawkin’ Good Radio, and review the album on squawkingood.com.

Here’s a band I completely forgot even existed until a few weeks ago, after a few listens to current B-52s guitarist Greg Suran’s great instrumental rock album Augmentation. I learned in his bio that he was in a band from Chicago called Cupcakes who released an album on Dreamworks Records in 2000. This sounded like the kind of artist that had to have been played on Download, a Sunday night new music show on my local alt-rock station WEQX that I listened to every week. And sure enough it was, in the form of the album’s second track “Vidiots”. With swirling keyboards, a propulsive beat, and lyrics about the fear of technological advancement, this catchy song is a good example of the music that was bubbling just under the mainstream at the turn of the millennium.

But how is the rest of the album? It’s solid, if a little long. Doesn’t stray far from the themes presented in “Vidiots”, even if none of the other songs are quite as catchy. Cupcakes’ music sounds like an updated version of the theatrical glam-rock of Queen or David Bowie, with a bit of Weezer’s playful power-pop mixed in. One album highlight is “High Speed Cakes in the Hole”, which is a welcome change from the first four songs, bringing in some spacey electronic elements with a sense of dread. Then there’s “Blood Thirsty” which kicks off the second half of the album and is more angry and personal than the other songs. The album loses momentum towards the end, but closes strong with “Intentionally Vague” which showcases Greg Suran’s guitar work and is the closest link between Cupcakes and his new album Augmentations. This song sounds quite a bit like Muse, who had released a couple albums at this point but were nowhere near the popularity they would achieve in the mid-00’s. And who knows? If Cupcakes had stayed together and put out more albums they might have had a similar career arc.

Check out their single, “Vidiots”, above and if you like it, take a listen to the full album below on Spotify.

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